With the continuous penetration and influence of concepts such as "Internet Plus", "Industry 4.0", "Green Environmental Protection", "Digital Printing", "E-commerce", and "WeChat Communication", the entire printing and packaging industry has developed the following three characteristics. 1、 Let's take a look at the various forms of the printing industry that have emerged this year, as the industrial structure remains stable and undergoes transformation. The market share of traditional offset printing is still declining, but offset printing still dominates the industry. Due to cost constraints, it is no longer possible for printing companies to rely on price competition, and they can only win customers by providing more value-added services. Printing machinery enterprises can only help customers from the perspective of customers through changes in printing technology. The packaging and printing market is still in a growing state, with minimalist packaging being popular, luxury packaging and excessive packaging experiencing initial cooling. The agricultural product packaging market and cosmetics packaging market are worth paying attention to. Digitalization, intelligence, automation, and integration have all become popular terms in the mechanical industry. The transformation and upgrading of printing and packaging enterprises are urgent, with demand transformation and increased purchasing power. The book and magazine printing market has been squeezed again this year, mainly due to the improvement of internet speed, the improvement of electronic reader quality, and even the pilot work of primary and secondary school students replacing paper books with e-books. Digital printing is gaining momentum, and suppliers are launching new products and collaborations, leading to a sudden change in the profit model of printing enterprises. Digital printing suppliers are beginning to move towards productive digital printing equipment. Strong alliances have become a development trend. Starting from last year, some upstream and downstream enterprises in the printing and packaging industry have signed strategic cooperation agreements or reached strategic cooperation agreements with supporting enterprises. This new approach to integrated development will inspire enterprises to develop towards another innovative model. The urgent issues faced by printers are consistent with those faced by government leaders at all levels, namely "stabilizing growth, promoting reform, and adjusting structure". Manufacturers need to put in a lot of effort to help printing factories find sustainable profit models, which is the key to testing whether they can win customer trust in the new situation. In other words, don't worry about your device not being sold. What you need to reflect on is whether your device can really help customers make money, and whether the money you earn is "conscience worthy (environmentally friendly).". 2、 Green printing is gradually improving, and green environmental protection has entered a substantive stage this year. With the increasing popularity of green printing, the concept of green development will also extend to the entire industry chain of paper, ink, equipment, design, logistics, and more in the future. Further optimizing management concepts, improving production processes, promoting energy conservation and emission reduction, and enhancing product quality, green printing will lead China's printing industry to expand the market, stabilize growth, adjust structure, and ultimately achieve sustainable development. The person in charge of the Printing and Distribution Department of the State Administration of Press, Publication, Radio, Film and Television introduced that in the past two years, the number of enterprises implementing green printing in China has significantly accelerated, with 800 enterprises able to provide qualified green printing products. One third of the publishing houses in the country have adopted green printing to publish books. At present, all 1.1 billion autumn semester primary and secondary school textbooks nationwide have achieved green printing. In addition to the green printing of books, the implementation of green printing for bills and vouchers is also steadily advancing. Printing companies
